How a 12-Location Restaurant Chain Unified Its Delivery Operations with DelivApp

Giraffe Noodle Bar is a popular Asian restaurant chain that blends culinary influences from across Asia and the Americas. With 12 locations and growing, the brand needed a scalable approach to delivery operations. Two years ago, they partnered with DelivApp to consolidate and streamline their delivery management. Here are the results.

The initiative began with a clear objective: unify delivery dispatch across all restaurant locations under a single system that could centralize orders, provide transparent tracking, offer a seamless courier experience, and deliver responsive technical support. After a two-month pilot at one location, the rollout expanded incrementally across the chain. Two years into the partnership, the collaboration continues.

Before

• Limited visibility into delivery status
• High commission costs with reduced control over branding and direct customer relationships
• Operational complaints from franchise partners
• Delivery managed through POS systems and ad-hoc solutions
• Orders fragmented across multiple platforms with no consolidated view or automated courier assignment across channels
• No single point of contact for delivery support
• No brand-level control over driver incentives, promotions, or loyalty programs

After

• All deliveries dispatched through DelivApp
• Orders and drivers monitored from a single dashboard; statuses automatically sync back to the POS
• Streamlined workflow with the same order volume but significantly reduced operational friction
• Dedicated point of contact with professional support from the DelivApp team

"If you operate your own delivery fleet, a dispatch platform dramatically improves operational efficiency"

Why DelivApp

Centralized delivery management

The chain needed a unified dispatch system across all locations. Today, they dispatch through DelivApp, monitor orders and drivers in real time, and statuses sync automatically back to the POS.

Greater efficiency, fewer steps

Orders flow in, get routed to DelivApp for dispatch, and status updates are pushed back to the POS automatically.

Designed for field teams

Couriers report that the app is intuitive and easy to use in day-to-day operations.