How a 10-Location Sushi Franchise Scaled Operations with a Single Platform
Wasabi is a fast-growing sushi restaurant chain that expanded from a single kitchen to 10 franchise locations within seven years. The founder had previously worked at a leading sushi restaurant and brought deep industry experience to the venture. The first location opened in 2018, and the chain quickly became a recognized name in its category. But growth brought operational complexity — and Wasabi needed more than just delivery software. They needed a technology partner. That's how the partnership with DelivApp began.
After using a competing platform for several years, Wasabi made the decision to switch systems. The business operates on a franchise model, and its success depends on two factors: selecting the right franchise partners — typically employees who already know the business, or driven individuals ready to become operators — and fully digitizing operations. DelivApp powers that second pillar. Today, the business continues to expand, with new brands and kitchen concepts already in development.
"A franchise owner is often a former manager of ours. We grow partners from within"
Before (Previous Platform)
- The previous platform lacked support for key integrations
- The vendor refused to connect to systems that would give Wasabi control over inventory management — including registration, intake, transfers, and consumption tracking
- Technical uncertainty around customer database migration — no clear method for preserving data such as order history and customer profiles. Some processes had to be handled manually, and customers were asked to re-enter their phone numbers to restore their accounts.
- Every feature request came at an additional cost, and any features developed became available to all the vendor's clients
After (With DelivApp)
- Seamless integrations and migration support — connections to aggregators, POS systems, and Poster. During the migration, the DelivApp team provided hands-on guidance, resolved issues, and made adjustments as needed.
- Technical tasks fully delegated — DelivApp manages everything from customer database migration to rapid bug resolution, including data export from the legacy system, cleanup in spreadsheets, and import into the new platform with phone-number-based attribution.
- Feature requests implemented at no extra cost — Wasabi is not just a client but a product partner. Valuable ideas are incorporated into the platform without additional charges.
"Without DelivApp, I would need to hire three administrative staff just to manage finances full-time"
Why DelivApp
Operational control at scale
Managing inventory across 10 franchise locations without a unified system is a challenge. Through DelivApp's integration with Poster, operators gain full visibility: where discrepancies exist, what is causing errors, and where losses occur.
Less micro-management, more autonomy
Previously, everything from logistics to reporting depended on individual knowledge. Today, processes are automated: revenue reports, order statuses, and courier tracking are consolidated in a single dashboard. Operators can manage remotely rather than being tied to the kitchen.
Collaborative product development
Every feature is developed collaboratively. Recently, a self-service kiosk system was launched — touch-screen ordering terminals deployed at franchise locations, enabling customers to place orders through a streamlined interface.
"No exaggeration — this is the best app on the market from what I've seen"