How DelivApp and Gett Built a White-Label Delivery Integration That Preserves Brand Identity

When a ride-hailing giant and a restaurant delivery platform integrate, restaurants get scalable delivery without losing brand ownership. Here is how DelivApp and Gett made it work.

This is a story about logistics that delivers results and a customer experience that stays firmly in the hands of the business. The brand remains the brand, and the order arrives on time.

Background

Gett is a major transportation and delivery platform serving both individual consumers and enterprise clients. Law firms, technology companies, and other organizations rely on its fleet for fast, dependable service.

The challenge becomes more nuanced when restaurants, e-commerce, and retail businesses enter the picture. These businesses already operate their own ordering platforms. What happens after an order comes in? Manually re-entering each one into a separate delivery service is operationally impractical at any meaningful volume.

How the Integration Began

The partnership originated through a shared client that was already operating on the DelivApp platform. This client recommended a direct integration between DelivApp and Gett for order fulfillment. The mechanism is straightforward: DelivApp automatically dispatches delivery requests to Gett, and the business continues working within its existing tools.

Within the first month, results were clear: rapid onboarding, uninterrupted operations, and a significant increase in delivery volume. The model has since expanded to additional enterprise-level Gett clients.

"The courier is the most in-demand resource on the market; the competition comes down to who offers better compensation or a consistent workflow that retains them"

The partnership then evolved further: DelivApp began supporting businesses that already use Gett's courier network. In practice, a customer places an order through the restaurant's own branded app — built on the DelivApp platform — and Gett fulfills the delivery. Unlike many aggregator models, the brand is preserved throughout: the customer orders directly from the business.

The courier's role in today's delivery ecosystem cannot be overstated — it is the resource every platform competes for. Partnerships like this one are essential for scaling operations sustainably.

Why DelivApp Was the Right Fit

Direct Connection Between Demand and Fulfillment

DelivApp consolidates all order demand and routes it automatically to Gett — eliminating manual entry and reducing the number of systems involved.

A True Partnership

Gett was not looking for a vendor — they were looking for a partner. That meant responsive and proactive teams, high availability, shared strategic thinking, and industry connections that open doors to new opportunities.

Scalable Dual-Track Model

The integration operates on two tracks, enabling expansion to larger and more complex businesses: in some cases DelivApp acts as a provider for its own clients and routes orders to Gett, and in others DelivApp operates as Gett's wholesale client with Gett handling last-mile delivery behind the scenes. This adds volume without disrupting existing workflows or sacrificing brand integrity.

The Client's Brand Stays Front and Center

Gett's objective was to preserve its clients' brand identities. The order is placed within the client's own app or system, delivery is handled automatically by Gett, and the branding on the package remains the client's own.

What Comes Next

• The courier challenge — The courier remains the most sought-after resource in the delivery market. As e-commerce, retail, and food continue to expand into delivery, competition for availability and workforce quality will only intensify.
• Deepening the integration — The shared goal is to extend the partnership to more businesses while maintaining brand ownership for every client and increasing demand across the courier network.
• Building demand at scale — Gett does not operate a consumer-facing food marketplace. The focus is on direct integrations with the business systems that generate demand. Platforms that consolidate orders are the key to sustainable growth.
• Brand preservation at scale — Even as the client base expands, the goal remains the same: keep the order inside the business's own app or system, with Gett handling fulfillment behind the scenes — maintaining brand identity from the first click to the customer's door.

"It is exciting to brainstorm new ideas and explore how we can fundamentally reshape the delivery landscape"