10 Locations, One Platform, Smart Franchising — How Wasabi Operates in Israel

The Wasabi sushi bar chain started in a home kitchen in Haifa — and grew into a network of 10 locations running on a franchise model. The founder, Alexander Yashkir, immigrated to Israel from Kyiv, where he'd worked at one of the city's top sushi restaurants. Here, he wasn't just looking for delivery software — he wanted a technology partner. That's how the partnership with DelivApp began — built on control, scalability, and stability.

Wasabi had been using a competing platform for several years before deciding about a year ago to make the switch. We're talking about a growing sushi bar chain operating as a franchise. The founder, a new immigrant from Kyiv, had previously worked at one of the leading sushi restaurants there. It all started in a home kitchen, and a year later — in 2018 — the first location opened in Haifa. Within seven years, the chain expanded to 10 locations nationwide and became a major player in the category.

The first key to success: careful selection of franchise partners — usually employees who know the business inside out, or young people eager to become entrepreneurs. The second key: full digitization of operations — and that's where DelivApp comes in. Today the business keeps expanding, with new brands and kitchens already in the works.

"A franchise owner is often a former manager of ours. We grow partners from within"

Before (Previous System)

• The previous system didn't support the integrations they needed
• The old provider refused to connect to a system that would let Wasabi control inventory — registration, intake, transfers, and consumption tracking
• Technical uncertainty — no clear path for migrating the customer database (birthdays, order history) while preserving data attribution. Some processes were done manually; customers were asked to re-enter their phone numbers to recover their profiles.
• Every development came at an extra cost. Every idea for improvement turned into an additional expense, and features that were built became available to all the provider's clients.

After (With DelivApp)

• The right integrations and migration support — connections to aggregators, POS systems, and Poster, which Wasabi chose. During the system migration, the team closely guided the process, fixed bugs, and adjustments were made as needed.
• Delegating the technical heavy lifting — DelivApp handles everything from customer database migration to quick bug fixes, including exporting from the old system, cleaning and updating in Excel, and importing into the new system with phone-number-based attribution.
• Ideas get implemented at no extra cost — Wasabi isn't just a client, they're a partner. Good ideas become part of the platform without additional charges.

"Without DelivApp, I'd need to hire three secretaries just to deal with finances all day"

Why Wasabi Needed DelivApp

Control instead of chaos

Without an inventory management system it's tough to run 10 locations. Everything depends on people and gut feeling. Through DelivApp's integration with Poster, you get full transparency: you can see where there's a discrepancy, what's causing the error, and where losses are happening.

Less micro-management, more autonomy

Everything used to live "in someone's head" — from logistics to reports. Today the processes are automated: revenue reports, order statuses, and courier tracking — all in one place. You can manage from home, not from the kitchen.

A tailored approach

Every feature is developed together. Recently, specifically for Wasabi, a "kiosk" system was launched — self-service touch screens at locations that let customers order on their own through a simple, fast flow.

"No exaggeration — this is the best app on the market from what I've seen"