From WhatsApp to a Single Platform That Keeps Up with Growth β DelivApp's Implementation at SFD
If you live in the north of Israel, there's a good chance you've already come across SFD. SFD's couriers are out every day moving between Zichron Yaakov, Binyamina, Pardes Hanna, Or Akiva, Harish, and Hadera. Hard to believe that just over a year ago everything was managed on WhatsApp: photographed receipts, manual assignments, one-by-one phone calls. That changed when DelivApp came into the picture and helped build a centralized system for management and control. Without too many spoilers, we'll share just one number β since we started working together, SFD has grown by about 600%.
"If we weren't working with DelivApp, I'd need to double my team"
Before
- Manual operations on WhatsApp β restaurants sent receipts in group chats; the dispatch center manually matched deliveries to couriers.
- Phone calls and addresses β couriers copied phone numbers and addresses by hand and made calls without any supporting app.
- Partial oversight β decentralized supervision of couriers and routes, prone to errors and overload.
- Cost guesswork β manual checks with Google Maps and distances; the dispatch center would "estimate" how much a courier gets paid and what the margin looks like.
After
- All operations on one screen β orders flow in directly from POS systems; courier routes are set from the app.
- Live profitability visibility β for every delivery you can see how much was charged to the restaurant versus how much the courier is paid, with real-time pricing and margins.
- A serious jump in scale β stable daily operations handling ~1,000 deliveries.
- Live profitability β the system shows instantly what's charged to the restaurant and what the courier receives, so decisions happen in seconds.
"You can't grow with broken operations β WhatsApp at high volume just doesn't work"
Why SFD Needed DelivApp
Moving from WhatsApp operations to a single system
The manual process couldn't support growth at high volumes.
Proven scale and rapid growth
Stable management of ~1,000 deliveries, with ambitions to reach 5-6K per day.
Direct POS integration
Orders flow into the system instead of photos and manual copy-pasting, which cuts down errors and workload.
Courier routes from the app
Fewer phone calls and less manual typing of numbers and addresses.
Live profitability per delivery
See what's charged to the restaurant versus what's paid to the courier and make pricing decisions on the spot.
Broad POS integration
"Almost every POS" according to the client, so the system fits a multi-restaurant environment.
Future reduction in operational costs
A foundation for automating dispatch instead of manual "push dispatch," where each dispatch center costs around 20,000 shekels a month.
Partnership and available support
Remote implementation via Zoom and high availability from the team, enabling a fast and smooth transition.