Fewer System Hops, More Control, Everything on One Screen — How Giraffe Transformed Its Delivery Operations

Giraffe has long been a go-to spot for Asian food lovers in Israel — as they put it, "drawing inspiration from East and West, from Asia and America, and translating it perfectly for the local palate." Today the chain has 12 branches across the country. About two years ago, they came to DelivApp with a clear ask: simplify their delivery operations. Did it work? The answers are right here.

It all started with the need to unify delivery across restaurants: one system to centralize orders, transparent tracking, a smooth experience for couriers, and accessible tech support — that's how they landed on DelivApp. They kicked off with a two-month pilot at a single location, then gradually expanded to more restaurants. Two years later, the partnership is still going strong.

Before

• Partial tracking on deliveries
• Significant commissions and less control over branding and the direct relationship with customers
• Complaints from franchisees
• Operations run through POS systems and basic workarounds
• Orders scattered across multiple systems, with no unified view or automatic courier assignment from all channels
• No single point of contact
• No deep control over incentives, promotions, or loyalty programs at the brand level

After

• Deliveries dispatched through DelivApp
• Orders and drivers tracked on a single screen; statuses sync back to the POS
• Simpler, more efficient workflow — same order volume, less operational friction
• One point of contact, with the DelivApp team available for professional support

"If you run your own delivery operation — a dispatch app seriously streamlines the process"

Why Giraffe Needed DelivApp

Delivery management from one screen

They were looking for a unified dispatch system across all restaurants. Today they dispatch through DelivApp, track orders and drivers, and statuses flow right back to the POS.

More efficiency, fewer steps

An order comes in, gets handed to DelivApp for dispatch, and the app pushes the status update back to the POS.

Easy for the team on the ground

Couriers say the app is comfortable and easy to work with.