No Marketplace in the Middle, On-Time Delivery, Smart Platform: How Gett Delivers Restaurant Orders via DelivApp

Almost every Israeli knows Gett — maybe you've ordered a taxi, a courier, or even a limo. So what does that have to do with DelivApp?

In this blog post we share how our integration lets businesses deliver fast and efficiently — without giving up their brand.

A story about logistics that works and a customer experience that stays in the hands of the business. The brand stays the brand, and the delivery arrives on time.

The Background

Gett is one of the biggest players in Israel's transportation and delivery space. Beyond individual users, the app is trusted by enterprise clients too — law firms, tech companies, and more.

Things get interesting when you bring restaurants, e-commerce, and retail into the picture: these businesses already have a platform that takes orders. What happens from there? Manually entering every order into a separate delivery service? In practice, that's nearly impossible.

How the Partnership Started

Another client led us to Gett — Golda. At that point, they were already running the system we'd built for them. Golda recommended a direct integration between DelivApp and Gett for order delivery. The mechanism is simple: DelivApp automatically sends delivery requests to Gett, and the business keeps working with the tools it already knows.

In the very first month, Golda saw real results: fast onboarding, smooth and uninterrupted operations, and a significant increase in delivery volume. Since then, the model has expanded to additional major Gett clients.

"The courier is the most in-demand resource on the market; the competition comes down to who offers higher pay or a steady stream of work that keeps them with you"

And the partnership didn't stop there: we also moved to a format where DelivApp helps businesses that already use Gett's courier network. In practice, this means the customer orders through the restaurant's app — built by DelivApp — and Gett handles the delivery. Unlike many aggregators, the brand is preserved: the customer orders directly from the business.

It's worth remembering the courier's role in today's landscape: this is the resource everyone is competing over. That's why a partnership like this is key to scaling up.

Why DelivApp Was Needed

Direct Connection Between Demand and Delivery

DelivApp consolidates all demand and routes it automatically to Gett — no manual entry, no juggling between systems.

A Human Partnership

Gett wasn't looking for just another vendor — they wanted a partner. Responsive, proactive teams, high availability, shared thinking, and industry connections to create opportunities together.

Real Scale

A dual-track model that enables expansion to more significant businesses: sometimes DelivApp acts as a provider for its own clients and routes orders to Gett, and sometimes it's Gett's wholesale client with Gett handling deliveries behind the scenes. This way you add volume without breaking existing processes and without losing the brand.

The Client's Brand — Front and Center

Gett's goal was to preserve its clients' brands. The order is placed in the client's app or system, the delivery is handled automatically by Gett, and the name on the package stays the brand's.

The Future of Gett with DelivApp

• Key challenge: couriers — The courier is the most in-demand resource on the market. As e-commerce, retail, and food expand into delivery, the competition for availability and quality workforce only intensifies.
• The shared goal — To deepen the connection with more and more businesses, while preserving the client's brand ownership and growing demand for the courier network.
• Building demand at scale — Gett doesn't have a consumer-facing food marketplace; the focus is on direct connections with business systems that generate demand. That's why integrations with platforms that consolidate orders are key to stable growth.
• Brand preservation at scale — Even as more clients come on board, the goal is to keep the order inside the business's app or system, with Gett handling the delivery behind the scenes — so brand identity is maintained from click to doorstep.

"It's exciting to dream, to brainstorm new ideas, and to explore how we can truly change the face of the market"